Chemonics International is implementing Pakistan Small and Medium Enterprise Activity (SMEA), which is a 5-year, $35 million project that is aimed at improvement of financial and operating performance of small and medium enterprises (SMEs) in Pakistan in selected high-performing industrial, manufacturing and services sectors.
The USAID Small and Medium Enterprise Activity (SMEA) needs to engage a consultant who will be required to work under the Business Enabling Environment Component of SMEA.
One of the key priorities of Government of Khyber Pakhtunkhwa (KP) is promotion and expansion of tourism sector in the province. The KP Government announced its first Tourism Policy in 2016. This was followed by a legislative framework in the shape of Provincial Tourism Act 2019. The Government subsequently enacted the Provincial Tourism Authority (PTA) Act to bring existing institutional framework under one umbrella and to effectively regulate as well as develop the tourism industry. Through better coordination, effective management and regulation under PTA, KP Government’s vision is to develop tourism sector in order to realize the true potential of tourism sector in the province. However, in order to operationalize the broader goals stated in the PTA Act, the institutional roles and responsibilities need to be clearly identified rules / regulations.
Under this consultancy, a suitable and efficient organizational structure for PTA will be proposed to promote the sustainable development of tourism in KP. This shall include, (but not limited to) the Authority’s mandate, necessary human resource requirements, operational and management structure, marketing and communication requirements, and performance management system. A scan of international best practices in this regard will be also be undertaken. This will be supported by a list of priority actions that will be required for a head-start to the Authority. This assignment will also entail developing model Rules and Regulations for the Authority, considering regional and international best practices and in consonance with the local regulatory space. The focus of these rules and regulations would be to facilitate the working of PTA both in terms of its own internal efficiency and effectiveness as a viable institution for promotion and regulation of tourism industry as well as enabling it to perform its role in developing the tourism industry of KP as per the vision set out in Tourism Policy of 2016 and as prescribed in the Provincial Tourism Act 2019.
Further details of the assignment can be seen in attached “Scope of Work”
Tourism Sector Expert: (Level of Efforts: 10 Days).
Principal Duties & Responsibilities:
- Review all the relevant literature listed in, but not limited to, Annex B of this scope
- Meet with the Provincial Department of Tourism to understand its vision of Provincial Tourism Authority and its plans/programs for promotion of tourism in KP and provide periodic updates to the Department about work in progress, with frequency to be determined by SMEA team.
- Based on local context and in light of international best practices, work with the institutional expert and legal expert to propose a structure for the Authority, including the necessary HR requirements, operational and managerial requirements, overall mandate, communication and marketing, inter-linkages with other departments, management information system etc.
- Meet with key stakeholders, including private and public sector players, of the tourism sector to identify bottlenecks and opportunities for growth in order to complete the scope of this activity.
- Work in close coordination with the Department of Tourism, Culture, Sports, Archaeology, Museum and Youth Affairs Khyber Pakhtunkhwa
Specific Tasks:
- Review background literature on the subject to understand the provisions of the PTA Act and the overall strategic direction of the government to develop the tourism sector in KP.
- Review documentations on governments plans/projects for developing tourism in KP.
- Meet with relevant stakeholders especially the private sector and SMEs to understand their business constraints to inform findings of the analysis.
- Identify potential tourism opportunities in KP Work with the institutional and legal expert to incorporate voice of the private sector when developing the structure of the KP Tourism Authority.
Job Qualification:
- A qualified professional and expert with minimum graduation degree in hospitality/tourism sector from an international university
- Working experience of at least 3-5 years in the tourism sector specifically in the area of policy formulations, tourism growth plans, working with private sector and/or government
- Prior experience of working on tourism promotion related initiatives of the government
- In depth understanding of role of government in tourism and the policy, regulatory and institutional architecture best suited for its promotion. Previous experience of working with USAID projects in the area of economic growth will be preferred
- Previous experience of working with the KP government in the tourism sector will be preferred
- Good communication and report writing skills.