Evaluate Medicolegal is seeking an experienced Digital Marketing Manager to lead and execute a comprehensive digital marketing strategy. The role requires a results-driven professional capable of driving brand visibility, lead generation, and digital growth across multiple channels.
Develop, implement, and manage the overall digital marketing strategy aligned with business goals
Monitor and analyze key performance indicators (KPIs), including website traffic, lead generation, conversion rates, and search rankings
Plan and execute multi-channel campaigns across SEO, social media, email marketing, and paid advertising
Coordinate closely with content writers, designers, and external marketing agencies
Lead SEO strategy, including keyword planning, on-page and off-page optimization
Plan and manage webinars, online events, and strategic partnerships to generate qualified leads
Oversee content calendar and ensure consistency in brand messaging
Manage marketing budgets and optimize ROI on campaigns
Generate performance reports and present insights with actionable recommendations
Stay updated with digital marketing trends and competitor activities
MBA in Marketing, Business Administration, or Media Studies
Minimum 8 years of experience in digital marketing (preferably in healthcare, education, or professional services)
Strong understanding of SEO, SEM, social media marketing, and email automation tools
Experience with analytics tools (e.g., Google Analytics, Search Console)
Proven track record of lead generation and campaign management
Excellent communication and leadership skills
Strategic thinking and planning
Data analysis and performance tracking
Project management and team coordination
Strong written and verbal communication