Hiring of Consultant/Firm for
Designing a Broadcasting Campaign
on Promoting Awareness towards Importance of Immunization through Radio and other networks

Request for Proposal (RFP)  Activity Ref: 1.1.9

Hiring of Consultant/Firm for Designing a Broadcasting Campaign on Promoting Awareness towards Importance of Immunization through Radio and other networks i;e Local Cable, TV, Social Media & Robocalls etc.)

Issue Date: March 31, 2026

Submission Deadline: April 10, 2026

1. Background

Civil Society Human & Institutional Development Program (CHIP) is implementing a human-centric approach to improve immunization coverage in 5 districts Khyber Pakhtunkhwa (Khyber, Dera Ismail Khan, Bannu, Lakki Marwat and Peshawar). The program focuses on community engagement, behavior change, and targeted communication to reach zero-dose and under-immunized children.

Broadcast media (FM radio and local cable networks, Social Media & Robocalls etc.) is a key channel to effectively reach underserved populations. CHIP intends to engage a qualified consultant/firm to design and implement a media campaign in above mentioned districts.

2. Assignment Title

Designing a media Campaign/Broadcasting of Awareness Messages on Radio, Cable and telecom Networks through Robocalls and messages in KP.

3. Objectives

• Increase awareness of routine immunization and zero-dose children through technology;

• Generate demand for vaccination services;

• Disseminate culturally appropriate, evidence-based messages; 

• Ensure high-reach and high-frequency broadcasting.

4. Scope of Work

4.1 Message Adaptation

• Convert CHIP-approved messages into audio/video formats

• Ensure messages will be Audible, actionable, audience-specific, and culturally relevant

• Translate into local languages

4.2 Media Planning

• Identify and engage FM radio stations, cable networks, and relevant TV platforms, telecom, social media actors;

• Develop a district-wise media plan including frequency, time slots, and reach

4.3 Content Production (Telecom & Social Media Perspective)

Develop and disseminate multi-platform content, including:

• Radio spots (30–60 seconds): Professionally produce, audience-targeted audio messages for broadcast through local FM channels and telecom-supported IVR/ring-back tone platforms where applicable. 

• Short video messages & cable scrolls: Engaging video content optimized for social media platforms (e.g., Facebook, WhatsApp, YouTube) alongside concise awareness scrolls for local cable networks. 

• Interactive radio programs: Facilitate expert-led sessions by inviting EPI Coordinators to share key messages, respond to public queries, and reinforce immunization awareness. 

• Approval protocol: Ensure all content is reviewed and approved by CHIP prior to dissemination across telecom, broadcast, and digital channels.

• Messages dissemination through Robocalls

4.4 Campaign Implementation

• Execute broadcasting across all 5 districts;

• Ensure agreed frequency and consistency;

• Coordinate with CHIP field teams and District Health Offices;

4.5 Monitoring & Reporting

• Maintain broadcast logs (date, time, duration, channel);

• Provide evidence (recordings, certificates, screenshots);

• Submit periodic and final reports

5. Deliverables & Timeline

DeliverableTimeline

Inception Report (methodology & media plan)Within 5 days

Media ContractsWithin 10 days

Broadcasting PlanWithin 5 days

Broadcasting 30 days

Final Report (outputs, reach, lessons)End of assignment

6. Duration

April 15, 2026 to May 15, 2026 

7. Geographic Coverage

Target: 20,000 audience per district

• Peshawar

• Khyber

• Bannu

• Lakki Marwat

• Dera Ismail Khan

8. Eligibility Criteria

• Registered firm/consultant with valid NTN;

• 5–7 years of relevant experience;

• Experience in KP region;

• Strong portfolio of radio/cable campaigns;

• Knowledge of immunization/BCC preferred.

9. Proposal Requirements

Technical Proposal

• Understanding of assignment;

• Methodology and work plan;

• District-wise media strategy;

• Monitoring & reporting approach;

• Relevant experience & team details.

Financial Proposal

Detailed budget (PKR), including:

• Production costs;

• Airtime costs;

• Operational/logistics costs;

• Clearly mention applicable taxes.

Consultants need to be submitted their technical and Financial proposal within due date. Late submissions will not be considered.

• The deadline for submission of proposals is April 10, 2026.
• Proposals should be submitted to the following email address: [email protected]

Further requirements/instructions are as follows:

• The financial proposal must be inclusive of all applicable taxes.
• The selected firm/consultant will be responsible for all production, editing, and broadcasting arrangements unless otherwise agreed.
• A detailed work plan and timeline must be submitted along with the proposal.
• Evidence of relevant experience (portfolio of previous media campaigns/radio productions) must be included.
• The firm/consultant shall ensure compliance with all applicable regulatory and broadcasting requirements.
• Payment terms will be linked to satisfactory completion of agreed deliverables.
• CHIP reserves the right to accept or reject any or all proposals without assigning any reason.

Furthermore, you are requested to kindly share your invoice/bill in favour of Civil Society Human and Institutional Development Programme (CHIP).