Organization Vision
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Saving Lives, Uniting People, and changing minds for healthy, safe and resilient communities
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Organization Mission
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The Leading humanitarian organization of Pakistan, committed to prevent and alleviate human sufferings by mobilizing the power of humanity through volunteers.
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PRCS Fundamental Principles
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Humanity
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Impartiality
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Neutrality
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Independence
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Volunteer Service
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Unity
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Universality
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Position Objectives:
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The Media & Communication Officer will lead communication and visibility efforts under the donor-funded project, ensuring that the humanitarian needs, challenges, and impact of interventions are effectively documented and communicated. S/he will develop case studies, success stories, photo/video documentation, and visibility materials in line with PRCS and donor guidelines. The officer will strengthen media engagement, ensure compliance with donor visibility requirements, and promote PRCS’s role as a frontline humanitarian responder in conflict and flood-affected areas.
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S. No
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Specific Duties, Responsibilities, and Accountabilities:
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1
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2
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Implement PRCS and donor communication strategies, ensuring alignment with donor visibility guidelines.
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3
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Develop high-quality communication products (case studies, human-interest stories, press releases, infographics, photo/video footages) highlighting project achievements, challenges, and humanitarian impact.
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4
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Ensure timely production and dissemination of visibility materials (IEC materials, banners, signboards, branded items) as per PRCS and donor visual identity guidelines.
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5
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Maintain an updated visibility and communication plan with milestones and deliverables for the project.
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6
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Media & Public Engagement
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7
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Build and maintain strong working relations with print/electronic media, digital platforms, bloggers, and influencers to enhance PRCS visibility.
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8
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Proactively pitch humanitarian stories and facilitate media coverage of project activities, especially in underserved/conflict-affected areas.
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9
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Organize press briefings, dissemination events, and networking sessions with key stakeholders and humanitarian actors.
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10
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Documentation & Knowledge Sharing
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11
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Collect field-based information, testimonies, and visuals to produce success stories and lessons learned.
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12
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Document response interventions in conflict- and flood-affected communities, capturing perspectives of vulnerable groups (women, children, elderly, PwDs).
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13
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Support programme teams in developing communication content for reports, donor updates, and advocacy materials.
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14
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Manage and regularly update PRCS’s provincial webpage and social media platforms with project-specific content.
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15
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Capacity Building & Coordination
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16
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Train and mentor communication focal points/volunteers at district branches on storytelling, photography, media scanning, and reporting.
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17
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Act as the focal point between PRCS NHQ, provincial branches, and Movement partners (ICRC, IFRC, PNSs) on media and communication matters.
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18
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Ensure effective coordination with programme teams for timely collection of content, visibility needs, and donor-compliant branding.
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19
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Reporting & Analysis
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20
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Conduct daily media/environment scanning and prepare situation/media briefs for management.
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21
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Produce monthly, quarterly, and annual visibility/communication reports as per donor and PRCS requirements.
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22
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Support the preparation of activity-wise communication concept notes and input into institutional planning and reporting.
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Education
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Master’s degree in mass communication, Journalism, or related field from an HEC-recognized institution.
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Experience
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Minimum 3 years of professional experience in media, communication, or humanitarian NGOs.
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Experience in designing and implementing communication/visibility strategies.
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Proven skills in storytelling, photography, videography, and video editing.
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Proficiency in social media management and analytics.
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Excellent spoken and written English, Urdu, and Pashto. Knowledge of other local languages is an asset.
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Strong media networks (print, electronic, digital) with the ability to mobilize coverage promptly.
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Skills / Knowledge
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Strong analytical, documentation, and presentation skills.
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Creativity in developing impactful human-interest stories and visual content.
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Familiarity with ECHO visibility guidelines and humanitarian communication standards.
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Excellent coordination, facilitation, and interpersonal skills.
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Ability to work independently in challenging field environments.
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Strong cultural sensitivity and ability to engage diverse stakeholders.
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Core Competencies
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Commitment to humanitarian principles and PRCS values.
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Accountability, transparency, and attention to detail.
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Ability to work under pressure and deliver quality results within deadlines.
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Flexibility and adaptability to changing emergency contexts.
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Adhere to PRCS’s seven Fundamental Principles and staff regulations.
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Respect and promote PRCS’s code of conduct, safeguarding, and humanitarian standards.
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Demonstrate commitment to accountability to affected populations (AAP) and gender-sensitive communication.
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Be flexible to undertake additional duties as assigned by management.
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Maximum age limit, up to 40 years.
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Travelling on need base to Bajaur/field locations as required
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