Request for Technical and
Financial Proposals for Producing
a Video Teaser

Request for Technical and Financial Proposals for Producing a Video Teaser

Pakistan Centre for Philanthropy

Background:

Pakistan Centre for Philanthropy (PCP) is one of the few global entities to advance philanthropy through its three programs such as: Research, Certification of Nonprofit Organizations (NPOs), and Communication. PCP is the sole organization that has generated evidence-based data, empirical research, reference materials and documents on philanthropy, thereby creating a knowledge base and understanding of this potential resource as a means of social investment. The first-ever Individual Philanthropy Survey report (Aga Khan Development Network, 2000) revealed that Pakistanis gave an equivalent amount of Rs. 70 billion in monetary, volunteer time and in-kind donations, from which flowed the recommendation to establish PCP in 2001. Subsequently, PCP’s national study on Individual Philanthropy in Pakistan in the year 2014 reinforced the notion that individual giving in the form of monetary and voluntary time is a huge potential revenue estimated at over Rs. 300 billion. The efficacy and utility of the data generated and its findings, directly relate to PCP’s mandate of promoting the volume and effectiveness of philanthropy in Pakistan, and these data have been widely reported, quoted, and drawn on for its credibility and advocacy.

PCP is currently conducting a national study on philanthropy in Pakistan titled "Giving Pakistan". The study, scheduled for completion in 2024, aims to offer a comprehensive overview of the total quantum of philanthropic giving from diverse sources, as well as, charting out trends and patterns of total giving in Pakistan. As part of our communication strategy, we aim to produce a 1 to 2 minute video teaser to raise awareness about the study and its outcome.

Objectives:

1. Develop a visually appealing and engaging video teaser that highlights the significance of philanthropy in Pakistan.
2. Introduce the "Giving Pakistan" study and its outcome to a wide audience.
3. Generate interest and curiosity among viewers to learn more about the study and philanthropy in Pakistan.

Scope of Work:

1. Conceptualize and storyboard the video teaser based on the key messages provided by PCP.
2. Film and edit the video, incorporating relevant visuals, graphics, and animations.
3. Ensure the video aligns with PCP's branding guidelines and communication objectives.
4. Provide voiceover and background music to enhance the overall impact of the teaser.
5. Deliver the final video in high-quality formats suitable for online and offline distribution.

Deliverables:

1. Detailed storyboard and concept proposal.
2. Final edited video teaser (1 to 2 minutes in duration).
3. Raw footage and project files (if applicable).
4. Any additional assets or materials created during the production process.

Timeline:

1. Proposal Submission Deadline: 10 May, 2024
2. Video Production Period: June 2024
3. Final Delivery of Video Teaser: June 2024

Proposal Requirements:

1. Technical Proposal: Provide a detailed approach for developing the video teaser, including creative concepts, production methodology, and timeline.
2. Financial Proposal: Present a comprehensive budget breakdown, including costs for pre-production, filming, editing, and any other relevant expenses.
3. Portfolio: Showcase previous work samples or relevant projects that demonstrate the proposer's capabilities in video production and storytelling.

Evaluation Criteria:

1. Experience and Expertise in Video Production: 30%
2. Creativity and Conceptualization: 25%
3. Cost-effectiveness and Budget Compliance: 20%
4. Timeliness and Project Management: 15%
5. Alignment with PCP's Objectives and Branding: 10%

Contact Information:

For inquiries or clarifications regarding this request, please contact Arsalan Kashfi at [email protected] or +92 333 028 2227

Disclaimer:

PCP reserves the right to accept or reject any proposal, in whole or in part, without assigning any reason whatsoever. All costs incurred by bidders in the preparation and submission of proposals shall be at their own expense.