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Social Media Marketing Officer

 

Job Description

As our advertising specialist, you will be responsible for driving traffic to our website through paid advertising campaigns. You must be a specialist in developing, managing & optimizing paid media campaigns and have experience delivering results at scale.

Responsibilities

  • Develop, manage and implement a media strategy that will meet or exceed all business goals
  • Develop optimization strategies that increase the company's search engine results rankings
  • Research SEO keywords to use throughout the company's website and marketing materials
  • Set measurable goals that demonstrate improvement in marketing efforts
  • Monitor daily performance metrics to understand SEO strategy performance
  • Establish standards for reporting, measurement, campaign optimization
  • Set key performance indicators (KPIs) for paid advertising campaigns
  • Monitor and report the health of paid campaigns
  • Run campaigns in-platform (social/search)
  • Design, layout, and produce a variety of materials for digital and print platforms, including, but not limited to: Program brochures, info graphics, illustrations, flyers, booklets, and fact sheets

Requirements:

  • Proven SEO and social media marketing experience
  • Able to complete competitive analysis of other companies within the industry
  • Excellent written and verbal communication skills (email, phone, etc.)
  • BSc degree in any quantitative field




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