SCOPE OF WORK

Market Linkage Consultant DESCRIPTION OF SERVICES AND DELIVERABLES

 1.        PROJECT INFORMATION

Hashoo Foundation is implementing the ‘Women Entrepreneurship Development’ (WED) project to address the country’s plastic bag pollution crisis and to explore sustainable solutions to counter its effects by engaging and empowering women entrepreneurs.

The project is working with the objective to increase income and employment opportunities for women and their well-being through the design, production and marketing of cloth bags as an alternative to single-use plastic bags.

 

1. 2.        RESPONSIBILITIES AND TASKS:

Hashoo Foundation is hiring a market linkage consultant to work with women beneficiaries of its WED project. He/she will be working in close collaboration with the HF project team The Market Linkages consultant will work closely with partners and stakeholders in the implementation of market system related activities in order to enhance dialogue and linkages with the buyers of the cloth bags. He will perform the following activities:

• Promote and market the cloth bags produced by the WED project beneficiaries
• Support the project beneficiaries in the development of market linkages.
  • Develop a Map of at least 60 local potential customers preferably in the twin cities of Islamabad & Rawalpindi. The Map should include the name of company/business, contact Person, address, Phone number and e-mail address (if available).
  • Organize meetings of women beneficiaries with the potential customers
  • Coordinate purchases and deals, if any, by reporting all purchases when made in volumes and value.

 

1. 3.        DELIVERABLES

An inception report, no later than 5 days after the commencement of the consultancy, that presents:

• Methodology for identification of potential customers
• First drafts of Potential Customer Map
• Proposed Schedule of meetings to be organized between the beneficiaries and the potential customers in the aim to create market linkages

 

A final report, no later than, subject to approval by the Project management, setting out:

• Methodology used for potential customer identification
• Final Map of Potential customers containing all the needed information
• Minutes of Meeting of the meetings organized for cooperatives with potential customers
• Copy of accomplished deals with potential customers if any

 

1. 4.        PERIOD OF PERFORMANCE

The market linkage consultant will be working for 22 days only.

 

1. 5.        PROVEN EXPERIENCE:

The Market Linkage Consultant should have a good track record of conducting similar market research in Pakistan. Experience as market consultant with the development sector, preferred, in the areas of entrepreneurship, economic development and employment generations The market consultant should have the following:

• Knowledge of the local communications landscape
• Experience in the development sector, focusing on MSME sector
• Demonstrable experience in engaging with private sector and micro enterprise

 

1. 6.        EDUCATION & CERTIFICATION:

Bachelor or master’s degree in marketing, business management or any relevant major.

 

1. 7.        TECHNICAL SKILLS:

Sales, marketing and/or entrepreneurship.

 

1. 8.        OTHER COMPETENCIES

• Ability to interact with entrepreneurs and business owners.
• Collaborative spirit able to liaise with a wide range of people at all levels
• Experience in sustainable product marketing is an asset
• Flexible and creative; being able to offer a variety of solutions for any given problem
• Demonstrated attention to detail; ability to follow procedures, meet deadlines and work independently as well as cooperatively with team members.