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The U.S.-Pakistan Partnership for Agricultural Market Development (AMD) is a USAID funded project which aims to improve the ability of Pakistan’s commercial agriculture and livestock sectors to compete in international and national markets in the four target product lines; meat, high value and off-season vegetables, mangoes and citrus. AMD will act as a catalyst for development and investment in target product lines by actively promoting cooperation and coordination amongst the value chain actors and ancillary service providers. AMD’s implementation strategy is underpinned by a strictly commercial and market driven approach with a clear focus on strengthening market access for its partner organizations, and support international marketing and sales efforts. The objective of the AMD project is to encourage investments in the four target product lines through matching grants and technical assistance, and empower stakeholders by developing synergies among them to accomplish together what they cannot do alone. AMD will support upgrading, streamline supply chains, provide technical assistance to optimize profit margins, increase participation of women entrepreneurs, and ultimately help make Pakistani meat, high value and off-season vegetables, mangoes and citrus become more profitable and competitive.

AMD Project proposed a focused training program specifically designed   for women and connected  to  the  proposed  exporter  embedded   services   activity,  which  will provide  training in harvest  practices  and  product  handling  to  about  2,000  women. Female  focused  training  programs  will  be   implemented   through   private   sector   export  partners   at  post-harvest   centers,  with  the  aim  to  train women  workers  with the requisite skills to be hired by the citrus  industry and  who  can easily  be  cross-trained  in  additional  crops  such  as mango  and  HV/OSV  to create  additional employment opportunities.

 

In light of this initiative, AMD Project plans to initiate a workforce skills development program focused on female participants around the citrus growing belt of Punjab





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