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CNFA Description: CNFA is an enterprise development organization based in Washington, D.C., dedicated to stimulating sustainable growth in the agricultural sector. CNFA specializes in fostering private sector investments in training, new technologies and marketing to increase the overall competitiveness of agricultural value chains, expand exports, and develop skills in the rural workforce. By generating higher incomes for farmers, processors, entrepreneurs, and distributors, CNFA helps improve livelihoods and reduce poverty.

PATTA Project Background and Description: PATTA will bring to scale private sector solutions to improve agricultural productivity in Pakistan through a four-year activity. PATTA will partner with agricultural technology companies to commercialize products and services to increase the productivity and competitiveness of small farmers, while mobilizing private sector investment in agricultural technologies. PATTA’s partnership will provide small farmers with broader access to affordable technologies to increase productivity build resilience to climate change and reduce postharvest losses. Through this intervention, PATTA expects to achieve the following results:

  • Increased capacity of agriculture technology related business to commercialize technologies and management practices
  • Increased adaptation of agriculture technologies by small farmers

Assignment Objectives:

  • In broad spectrum we can say a marketing business plan is vital for small, medium or large businesses which helps to leverage the available resources and audience for maximum impact at minimum cost.
  • Increase sales, build brand awareness, grow market share, launch new products or services, Target new customers, enter new markets (geographical spread), improve stakeholder relations & to Enhance customer relationships are the primary objectives of marketing business plan.
  • A marketing business plan will help any company to outline their business goals, marketing objectives and help the company to understand how to get there. It should contain guidelines about how the company’s products will perform in each lifecycle, pricing strategies, associated budgets and projections and competitors’ analysis.

The detailed Scope of Work (SOW) and deliverables for the assignment can be found in attachment.

Offer Deadline and Protocol: 

Separate proposal for technical and financial (sealed & signed) should be submitted no later than December 7, 2018 via courier service at the following address:  

Procurement Department

Pakistan Agricultural Technology Transfer Activity (PATTA)

Level 1, Office No. 2-A, Serena Business Complex,

Khayaban-e-Suharwardy, G-5,

Islamabad, Pakistan

 RFP number (RFP#PATTA-18-009) should clearly mark on the right side of envelope

  • Please reference the RFP number in any response to this RFP. Offers received after the specified date will be categorized as late submission and will be considered only at the discretion of CNFA.