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Programme Overview:

Chemonics International Inc. seeks an experienced professional to undertake the role of Media Officer for an anticipated DFID-funded, Pakistan Delivering Accelerated Family Planning Behaviour Change Communication (DAFPAK BCC) programme. The £13m UK Government Department for International Development (DFID) Programme seeks to target many of the barriers to using modern family planning methods.  It will comprise multi-channel, multi-message, tailored approach to change attitudes and behaviours, targeting a broad range of stakeholders and incorporating cost effective strategies such as use of positive deviants. The specific approaches will be informed by research funded by this programme early in its implementation. Messages will be integrated into all opportunities for face-to-face communication at the household and community level to overcome remaining individual-level and community-wide barriers where there is unmet need, linked to nearby supported social franchisees or mobile outreach. These messages will address acceptability and desired fertility, myths and misconceptions, health concerns, influence of mothers-in-law and husbands, and spousal communication, as well as access barriers through knowledge of service availability.

Job Description:

The Media Officer will provide expertise and leadership in the area of mass media, including social media.  In coordination with the communications specialist and the IT/Digital specialist and DAFPAK selected local media houses and journalism networks, the Media Office will lead the efforts related to the use of mass and sociatl media to dive increased family planning awarements, community sensitisation approaches, influencing change in norems that limit FP use, support government use and scale up approach under an integrated, multi-component FP demand generation programme.  The Media Officer will work with the IT/Digital specialist and other technical experts to identify innovative approaches in the use of digital technology to broaden programmatic reach and impact.  The Media Officer will be required to work closely with the Government of Pakistan, Ministry of Population and Ministry of Health representatives, other DAFPAK component teams, and other key stakeholders across the health and family planning sector to provide technical support as needed. The Media Officer’s responsibilities include but are not limited to:

  • Leads the selection and management of all mass media and social media local vendors, including performing the quality control function on deliverables and outputs.
  • Coordinates and responds with other stakeholders and DAFPAK implementers to respond to SBCC requests and research related needs.
  • Works with the Team Leader and other team members to develop media strategy that is responsive to identified needs and tailored to the target audiences (for example, groups with highest unmet family planning needs to identify barriers to usage) and continually integrated feedback to refine strategy so that results are achieved
  • Support the team in continual research of innovative approaches to ensure broad reach of programmatic interventions
  • Participate in a team planning to design and implement programme communication strategy. 
  • Participates in data collection/analysis, as required, (ie. key informant and group interviews with government departments, project beneficiaries, and community members). 
  • Supports the design and implementation of community outreach tools.
  • Support the Team Lead in writing reports and briefing papers. 
Job Specifications:  
  • Bachelors degree in a relevant field, including journalism, strategic communications, public health, or social science. Advanced degree (preferably a master’s degree) preferred. At least 5 years of professional experience related to communication and media.
  • Demonstrated ability to analyse communication methods and strategies on a national level – including mass media, social marketing, interpersonal communication, and digital and print media.
  • Specific experience considering and applying principles of resilience and community engagement programs strongly preferred.
  • Fluency in qualitative research methods and monitoring and evaluation for media products.
  • Excellent analytical skills.
  • Proficiency in Microsoft Office.
  • Ability to work on socially sensitive challenges within the Pakistani context.
  • Ability to foster successful partnership approaches and relationships among a range of stakeholders, including programme partners, donors, private sector organisations, NGOs and government departments.
  • Excellent communication skills including presentation, facilitation and report writing skills – samples of written work may be requested.
  • Work experience across Pakistan is preferred.
  • Punjabi and/or Pashto language skills a plus.
  • Excellent written and spoken English.

Anticipated Duration of Project: Up to 3.5 years with a possibility of extension.

Note: Applications will only be accepted that are received through the link provided below:

Chemonics International Inc. is an equal opportunity employer; only individuals who are shortlisted will be contacted for an interview.