· Oversee development of media plans for FATA and NWFP projects, using approved template, by guiding and instructing staff
· Contribute to overall three to four month FATA and NWFP program media strategy and implement approved plan
· Identify new media projects that advance FSSP’s objective to strengthen the legitimacy of the government in FATA and NWFP
· Manage all media-related projects, including video news release and radio programming, by liaising with points of contact and ensure project follows designated timeline
· Ensure all documentation from media-related projects is saved based on program requirements
· Serve as primary point of contact for the FATA and NWFP media and maintain relationships with journalists in Peshawar, Islamabad, and throughout FATA and NWFP to understand current trends
· Liaise with the FATA Secretariat’s Media Cell to maintain strong working relationship with Media Director by briefing on program media activities
· Establish relationship with NWFP government media counterparts
· Highlight projects by drafting and distributing press releases to printed, radio, and television outlets
· Share press releases with FATA Secretariat Media Cell and other implementing partners
· Maintain and track printed press release or media successes, reporting on accomplishments each week
· Organize press conference for journalists to interact with government officials to better understand projects
· Arrange field visits for journalists to facilitate coverage of program related activities, which requires working closely with the field teams
· Visit field offices to advance media strategies at field level, including interacting with press clubs, ceremonies, etc.
· Document all field visits by drafting reports to be shared with the donor
· Coordinate media efforts to ensure parity with other implementing partners
· Train PDU staff to assist with press releases and media clipping
· Track negative media articles related to overall program.
· Advise FSSP’s senior management on media relations and strategy
· Engage in overall political analysis, impact assessment, and strategy development to advance FSSP goals.
· Represent FSSP to external audiences, sharing program updates and successes
· Attend monthly and quarterly strategy sessions
· Participate in professional development and training activities, as necessary
· Travel frequently throughout the region
· Other tasks as assigned