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USAID PEEP Project

Grant Activity:
Provision of Technical Assistance to develop Olive Sector Marketing Strategy

Scope of Work

Short Term Consultant – to develop Olive Sector Marketing Strategy

 1.       Scope of Work Summary:

The scope of this consultancy assignment is to assist PEEP, Olive Foundation and Olive Development Group in developing a comprehensive strategy document for Olive Sector Marketing Strategy.

 2.      Background:

Punjab Enabling Environment Project (PEEP) is a five-year project financed by USAID and implemented by Chemonics International. Goal of the project is to improve the enabling environment for the agriculture sector in Punjab to promote private sector led growth, especially focusing on the horticulture, livestock and dairy sub-sectors. The project is working to build a strong business enabling and policy environment to help boost private sector investment in the three subsectors.  The project efforts are contributing towards USAID’s development objective of Increased Incomes and Employment in target sectors.

Govt. of Punjab (GoPb) has launched a 5 years project (2015-20) to help develop Potohar region of Punjab into an Olive Valley, targeting 15,100 acres for olive cultivation. PEEP is supporting GoPb in this initiative through facilitating meetings and agenda of Olive Development Group (ODG), capacity development of the sector players and provision of matching grants for investment mobilization.

PEEP is supporting Olive Foundation since its creation through a grant for its capacity development. Objective of the entire support is to increase its member-base and to enhance the role of private sector in reforms process for Olive sector development. The member-base of the foundation comprises on olive farmers, service providers, processors, nursery owners and technical experts in the region. With PEEP assistance, the Olive Foundation is playing its role in guiding new investors in farming, product development and marketing of the olive oil and various other products. The foundation’s role in creating awareness has been commended by the ODG and other stakeholders at many occasion.

PEEP is facilitating ODG; a working group with the representation of all stakeholders to facilitate regular interactions among the key stakeholders including private sector, development agencies, donors and public-sector institutions. The group is working to identify the needs of olive sector to workout resolves and consensus to pertaining issues for olive sector development. The dialogue, advocacy, policy inputs help in strategy development under the chairmanship of Secretary Agriculture, Government of Punjab.

This consultancy work is under USAID PEEP grant of Olive Foundation.

Olive Sector Marketing Strategy:

3.       Objective and Purpose of the Consultancy:

The scope of this consultancy is to develop marketing strategy for Olive Sector.

4.       Specific Responsibilities of the Consultant:

The consultant will accomplish the following, using his / her education and experience, knowledge and additional understanding gleaned from available resources.

  • Conduct a background reading of documents relevant to Olive Sector in Punjab/Pakistan.
  • Consult technical team of PEEP, members of ODG including Secretary Agriculture, Government of Punjab and private sector to understand the sector vision and aspirations regarding olive sector development;
  • Submit a comprehensive report to propose Olive Sector Marketing Strategy.

5.       Deliverables:

The following are the key deliverables of this consultancy:

                        I.            A brief work plan/inception report within 05 days of the commencement of the consultancy.

                     II.            Final Report: Including but not limited to the following:

  • Situational Analysis of olive supply, demand (domestic and international)
  • Propose Strategy in line with Vision and growth objectives of Olive Sector in Punjab/Pakistan;  
  • Propose implementation roadmap (3-5 years)

 6.       Consultant’s Qualifications

  • Advanced university degree in a related field, preferably in economics, business, public policy, or development studies.
  • At least 08 years of professional experience as a consultant for developing strategy documents / business plans.
  • Good understanding of agriculture / horticulture sector of Punjab/Pakistan.
  • Strong analytical and writing skills, and experience of presenting complex technical information in a comprehensible way for non-specialist readers.
  • He / she must be well versed with the documents, so far been developed by governmental or development agencies for institutional development or value chain development/market development of Olives.
  • Good communication skills and fluency in English and Urdu.
  • Willingness to travel in Punjab if needed.

7.       Duty Station:

The duty station for this consultancy is Lahore, but travelling to other cities of Punjab particularly the Potohar region may be required.

8.       Reporting:

The consultant will report to the COP of USAID-PEEP and all the deliverables will be approved by him or his designee.

9.       Duration of the Assignment:

This assignment is planned to take place in April/May 2018, for a total of 16 days Level of Effort (LOE).

The consultant will work for 40 hours (5 days) a week, in line with the working schedule, chalked out by PEEP. The PEEP COP or his designee will sign the time sheet of the consultant.

The detailed breakup of the LOE is given below:

Tasks of the Consultant

Estimated Number of Days

Study relevant documents and back ground material

02 days

Conduct meetings with relevant stakeholders and key informants

06 days

Deliverables

01 day – Inception Report
06 days – Detailed Report

01 day – Power Point Presentation