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Please share both technical and financial seal proposal (including travel, boarding and lodging but with separate heads) to procurement department with clear subject of the consultancy not later then 20th Nov 2017. Proposals will not be accetpted after the deadline i.e. 20th Nov 2017.


HelpAge International office 2nd Floor, 85-East, Kamran Centre, Jinnah Avenue, Blue Area, Islamabad.

Terms of Reference


Project Age and Disability Capacity Building Program-ADCAP
Dates 5 days between 27th  November and 5th December


The objective of this assignment is to collect photographs to accompany case studies of older people who have benefited from the Age and Disability Capacity Programme (ADCAP) in Pakistan.

The photographs will aim to demonstrate that age and disability inclusion is realistic to implement and beneficial for affected populations. They will also aim to show the quality and accountability of the interventions. They will also add interest, enable communication over social media, and challenge perceived ideas of ageing and disability in humanitarian contexts. 

The photos will be used for advocacy and communications purposes at national, regional, and international level. Photos and case studies will be used online, and in articles to launch and promote the Minimum Standards on websites and in newsletters. They will also be used in the dissemination presentations, and in a printed flyer. Some photos may also be used in the revised Minimum Standards, to illustrate the text where relevant and accompany examples.


  • Case studies will be identified by HelpAge International in Pakistan in advance of a site visit.
  • HelpAge International and the Photographer will agree in advance the number and type of images to be taken in these locations.
  • The photographer will accompany a member of HelpAge International staff to the identified project sites for up to a maximum of five days.

About HelpAge International

HelpAge International is a global network of organisations promoting the right of all older people to lead dignified, healthy and secure lives.

HelpAge International in Pakistan

HelpAge first began operations in Pakistan following the 2005 earthquake, and was later boosted following the floods in 2010. Through this response large numbers of older people associations (OPA) were established in communities across Pakistan to facilitate both emergency response and long-term work, including disaster risk reduction.

Project background

The Age and Disability Capacity Programme (ADCAP) is a three-year programme, funded by OFDA and DFID, aiming to ensure that older people and those with disabilities can access emergency support in times of disaster through supporting relief organisations to better respond to their needs.

Humanitarian crises affect each person differently depending on their gender, age, disability and other personal characteristics. Older people and people with disabilities are often overlooked in humanitarian relief and response, and they may find it harder than others to access the assistance and protection they need.

ADCAP is implemented in Pakistan by HelpAge International in partnership with Islamic Relief Pakistan and Concern Worldwide. As part of ADCAP, The Minimum Standards for Age and Disability Inclusion in Humanitarian Action have been developed for use by all practitioners involved in humanitarian response. The Standards are intended to inform the design, implementation, monitoring and evaluation of humanitarian programmes. In Pakistan, training sessions on the Minimum Standards were conducted for local and international organisations.

Protection of programme participants

It is imperative that ethical issues be properly addressed with HelpAge and partner staff in order to avoid any negative impact on the subjects of the case studies and photographs as a direct result of their collection.

Pre-selection of interviewees must be carried out sensitively in order to ensure that the person gives their verbal consent to be interviewed and photographed. However there is no obligation – people can say no. We must ensure they understand why they are sharing their story and what the end use of the content will be (online, publications, media etc.).

To comply with UK and international law, names of anyone below 18 must always be removed or changed.

The attached informed consent guidelines must be fully complied with and the written consent form used where appropriate.

 Use of images, case studies and captions

Images should be used in accordance with the UN Principles and the European NGOs’ code of conduct on images and messages in an interdependent world, which we are obliged to follow. These emphasise the importance of respecting people’s dignity and capturing images based on values of respect equality, solidarity and justice. We also require you to avoid images and messages that potentially stereotype, sensationalise or discriminate against people, situations or places.

Captions must be provided. We may be alter them so long as they remain accurate. 

How to label and caption images

Please title individual images with name of the main person pictured and/or another identifying feature such as the location or activity. Add a number if there are several of the same person e.g. Dennis Thompson, Springvale 1

Please provide caption and credit details using Photoshop: File Info:

  • Date (month and year)
  • Location (village/town/area and country)
  • Project name and number (if applicable)
  • Organisation name (if applicable)
  • Who is in the photo (name and other details e.g. age, marital status, occupation) and what they are doing
  • Who to credit as the photographer (individual and/or organisation) and date. Put this in File Info in Photoshop  e.g. Credit: Name/HelpAge International/2014
  • Whether a case study is available


If a different name is used or we have used a case study of one person and a photograph of another, we must make this clear e.g. at the beginning or end write: Some names and details may have been changed to protect identities.

 What photos are required?

  • High-resolution images (300 dpi) (2 sets of all images to be provided on a CD or DVD, and couriered to the HelpAge office at 2nd Floor, 85-East, Kamran Centre, Jinnah Avenue, Blue Area, Islamabad).
  • Mixture of portrait and landscape
  • Mixture of individual portraits and context shots
  • A range of individual, group and activity shots
  • All with older people in them, range of ages (younger old, oldest old), gender balance.


For details of our photography style please go to page 21 of the HelpAge brand guidelines, found on our Brand site.

Though our brand guidelines emphasise upbeat images showing older people in active roles, we understand that we also need to produce images that show the harsh reality of life for many older people across the world. In order to portray this we need:

  • Compelling images showing real people in their real situations in daily life. Images with whom the audience can identify. Avoid stereotypical scenarios.
  • Images that capture the challenges and hardships people face in everyday life but retain their dignity. The reality of the situation should always be portrayed, along with a visual tone that reflects our ‘suppressed outrage’ at the issue in question.
  • Shots taken in reportage/natural style, edgy, dynamic and engaging, a ‘snapshot’ telling the story of the individual(s) in question.