USAID/Pakistan awarded the Louis Berger (LB) with a three (3) year Punjab Youth Workforce Development Project (PYWD) to work with at-risk youth in Multan, Lodhran, Muzaffargarh and Bahawalpur to secure gainful employment and play a positive role in their communities. The Program will facilitate employment opportunities for 10,000 youth (of which 35% will be women) through implementation of following activities: a) proactive community engagements to mobilize at-risk youth; b) institutional capacity building and re-tooling of over 22 public/private vocational training providers; c) co-opting of prospective potential private sector employers for trainee placement; d) career counseling services; as well as e) providing access to finance for youth entrepreneurs.
Besides this, the project is also aimed at developing socially constructive attitudes and beliefs among youth and their communities. For this purpose, we are seeking for a Short Term Technical Assistance for the preparation of Behavior Change Communication Material as well as to devise a strategy to launch campaigns for behavior change and finally to execute and implement the Behavior Change Communication activities:
TORs:
a. Develop a comprehensive strategy to launch campaigns for behavior change including proposed activities, detail of target audience, required resources and timeline of completion of activities.
b. Once Strategy is approved, develop and design Behavior Change Communication Material
c. The material will encompass to improve social attitudes toward seeing youth as community assets, who can play a constructive role in economic and social development; to highlight the importance of TVET; to raise awareness in areas such as health and hygiene, nutrition, school enrolment, and environmental issues
d. The language of material will English with Urdu translations
e. Maximum illustrations will be used along with short text.
f. Upon approval of BCC strategy and materials, begin implementation as per activity plan and prepare reports on the change.
Deliverables:
The Consultant will deliver the following:
a. Well developed and designed behavior change communication material
b. A comprehensive strategy to launch campaigns for behavior change including proposed activities, detail of target audience, required resources and timeline of completion of activities
c. Implement and execution of the BCC activities
Qualifications:
Education: Prefer master degree in social sciences.
Work experience: 3-5 years of demonstrated and proven track record in preparation of behavior change communication material and developing strategy for launching behavior change campaigns
(Experience of working with youth and in TVET sector will be an asset)
Skills & Competencies:
o Possess strong analytical and writing skills.
o Ability to present technical information in concise written and illustrative form.
o Ability to develop and implement action/work plans/ strategies
It shall be a deliverable Based Contract; 1) Strategy 2) Material 3) Execution/Implementation (Milestones and payment schedule will be discussed).