The U.S.-Pakistan Partnership for Agricultural Market Development (AMD) is a USAID funded, four year project that aims to improve the ability of Pakistan’s commercial agriculture and livestock sectors to compete in international and national markets in the four target product lines; meat, high value and off season vegetables, mangoes, and citrus. AMD will act as a catalyst for development and investment in its target product lines by actively promoting cooperation and coordination amongst the value chain actors and ancillary service providers. AMD’s implementation strategy is underpinned by a strictly commercial and market driven approach with a clear focus on strengthening market access for its partner organizations and supporting marketing and sales efforts, both nationally and internationally. The objective of the AMD project is to encourage investments in the four target product lines through offering matching grants and empowering stakeholders by developing synergies among them to accomplish together what they cannot do alone. AMD will support upgrading, streamlining of supply chains, optimization of profit margins, increase in the participation of women entrepreneurs, and ultimately help make Pakistani meat, high value and off season vegetables, mangoes and citrus more profitable and competitive.
The proposed hybrid trial shipment aims to support eligible mango exporters to expand into existing markets and enter new international markets. The target markets for this shipment is the EU and the UK where treatment (hot water or vapor heat) is required however, this is contingent on technical suitability and in case of unsuitability North American markets (USA and Canada) will be targeted. One container full will be shipped by sea to UAE, cross docked there for air shipment to multiple destinations while maintaining the cold chain at each step. Such shipments utilizing this hybrid shipment mode to various markets will be supported for eligible registered mango exporters/processors on a cost-sharing basis in terms of in-land transportation from processing unit to Karachi sea port, sea freight charges from Karachi to Dubai, transfer from seaport to airport, Air freight charges from Dubai to the selected destinations and the associated freight insurance. For further details please refer to the attached document and the application form.